Privacy Policy

Privacy Policy for The Burm Media Group Limited

Effective Date: 10/05/2025

The Burm Media Group Limited (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and share your personal information when you visit our website (“the Site”) and your rights in relation to that information.

1. Business Information

Operator: The Burm Media Group Limited
Contact Email: [email protected]
Jurisdiction: United Kingdom
Compliance Framework: UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018

2. Data Collection

Types of Data Collected

Types of Data Collected

We may collect the following categories of personal data:

• Contact Information: Names, email addresses, phone numbers.

• Technical Data: IP addresses, browser types, operating systems, device IDs.

• Financial Information: Payment details (where applicable).

• User Interactions: Form responses, correspondence, and survey entries.

Sources of Data

• User-Provided Data: Collected via forms, registrations, or surveys.

• Automatically Collected Data: Cookies, analytics tools (e.g., Google Analytics), and advertising services (e.g., Google AdSense).

Purpose and Legal Basis of Processing

We process personal data for the following purposes and legal bases:

3. Data Sharing

We do not sell your data. We may share it with:

• Service Providers: Such as WordPress, Google Analytics, Google AdSense, and Yoast SEO for site functionality and analysis.

• Legal Authorities: If required by law or to protect our legal rights.

Google AdSense and Advertising

This website uses Google AdSense, which may collect data for personalised advertising using cookies and similar technologies. Google may act as a data controller for its use of this data.
You can manage your preferences via Google’s Ad Settings. For more on how Google handles data, see Google’s Privacy Policy.

International Data Transfers

Some of our service providers, such as Google, may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK ICO.

4. User Rights

Under UK GDPR, you have the following rights:

• Access and Portability: Request a copy of your data.

• Correction: Rectify inaccurate or incomplete data.

• Deletion: Request erasure of your personal data (subject to retention policies).

• Restriction: Request limits on how we process your data.

• Objection: Object to data processing based on our legitimate interests.

• Withdraw Consent: Withdraw previously given consent (e.g., for newsletters or photos).

• Complaint: Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, contact us at [email protected].

5. Security and Retention

Data Security

Security Measures

We use appropriate technical and organisational security measures such as SSL encryption, firewalls, and restricted access protocols to safeguard your personal data.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Race results coaching information and related media may be retained for archival and historical purposes. Users may request removal at any time by contacting us at [email protected].

Other data (such as form submissions or analytics data) may be stored for longer periods to support historical records or legitimate interests, unless removal is requested or no longer required.

6. Tracking Technologies & Cookies

Our website uses cookies and similar tracking technologies. These include:

• Google Analytics: To understand user behavior and traffic patterns.

• Google AdSense: To serve personalised and non-personalised ads.

• Yoast SEO and WordPress Plugins: For content optimisation and performance.

We use a cookie banner to obtain user consent for non-essential cookies before they are set. You can adjust your cookie preferences through our banner or via your browser settings.

7. Children’s Data and Race Results

As part of our coverage of BMX events, we may publish race results, rankings, and photography that include the names and images of children (under 16 years old). We recognise the importance of safeguarding children’s personal data and process this information carefully and lawfully.

Lawful Basis

We process this information under the lawful basis of:

• Legitimate interest: Publishing race results and event media is a core part of our service to the BMX community and is considered to be in the public interest, provided that children’s rights and interests are respected.

• Consent: Where required by law or the nature of the data, we also rely on verifiable parental or guardian consent obtained by event organisers at the time of rider registration.

What We Publish

We may publish:

• Rider names (typically full name, or first name and last initial depending on context),

• Age category or class,

• Club affiliation,

• Photos or video footage taken at public events.

This data is typically submitted by event organisers or race timing providers, who are responsible for obtaining any necessary consents.

Opt-Out and Removal

If you are a parent or legal guardian and do not wish for your child’s name, photo, or race result to appear on our site, you may request removal at any time by contacting [email protected]. We will act promptly to remove or anonymise the content where feasible.

8. Processors and Agreements

We have appropriate Data Processing Agreements (DPAs) in place with our service providers, including analytics and hosting platforms, where required under data protection law.

9. Changes to This Policy

We may update this privacy policy to reflect legal, operational, or service-related changes. Material changes will be clearly communicated on our website.

Contact Us

For any questions or data-related concerns, please contact:
📧 [email protected]