Terms and Conditions

1. Introduction and Acceptance of Terms

Welcome to The Burm™ website. These Terms and Conditions (“Terms”) govern your access to and use of the website and services operated by The Burm Media Group Limited (“The Burm™”, “we”, “us” or “our”). The Burm Media Group Limited is a company based in the United Kingdom. By accessing, browsing, or using our website (the “Site”), you confirm that you have read, understood, and agree to be bound by these Terms, together with any other policies referenced herein (such as our Privacy Policy and Cookie Policy). If you do not agree with these Terms, you must not use the Site.

The term “you” refers to any individual or entity using our Site. You should read these Terms carefully. We recommend that you print or save a copy for your records. These Terms apply to all visitors, users, and others who access the Site or any of our services. If you have any questions about these Terms, please contact us using the information in the “Contact Information” section below.

2. Description of Services and Scope

The Burm™ is a website dedicated to BMX racing and related content. Our services include, but are not limited to, providing BMX-related news and articles, publishing race results from BMX events, sharing photographs and media from races (including images of participants), maintaining custom BMX rankings and other statistics, and offering general information about BMX racing. From time to time, our Site may also feature sponsored content or product reviews, and in the future we plan to include an online shop for BMX-related merchandise (hosted via a third-party platform, as described later in these Terms).

All content and services provided through our Site are for general information, enjoyment, and community purposes. We strive to ensure the content is accurate and up-to-date, but it is provided on an “as is” basis (see Limitation of Liability below). The scope of our services may evolve over time. We reserve the right to add, remove, or change any features or content on our Site at our discretion and without prior notice, provided that such changes do not retroactively alter the terms for any paid services or transactions already completed.

Please note that our Site may contain links to third-party websites or services (for example, links to event organizer pages, social media, or affiliate partner sites). These third-party services are outside the scope of The Burm™’s control and are governed by their own terms and policies (see Sponsored Content and Affiliate Links and Advertising, Cookies, and Third-Party Tools below for more information). Using our Site does not create any contractual relationship between you and any of our partners or affiliates, other than as explicitly provided in these Terms.

3. User Rights and Responsibilities

We grant users a limited, non-exclusive, non-transferable license to access and use our Site and its content for personal, non-commercial purposes, subject to your compliance with these Terms. This means you may view, share links to, and engage with our content for your own information and enjoyment. However, certain rules apply to ensure a safe and lawful experience for all users:

3.1. Acceptable Use: You agree to use our Site only for lawful purposes and in accordance with these Terms. You must not misuse the Site or our services. In particular, you agree that you will NOT:

Violate Laws or Rights: Use the Site in any way that violates any applicable law or regulation, or that infringes the rights (including privacy and intellectual property rights) of any person.
Interfere with the Site: Engage in any conduct that could disable, overburden, damage, or impair the Site or interfere with any other party’s use of the Site. This includes introducing viruses, malware, or any other harmful code, or attempting to bypass any security measures.
Abuse or Harass: Post or transmit any material that is defamatory, obscene, offensive, hateful, or otherwise objectionable, or use the Site to harass, stalk, or harm another individual. (Note: If our Site in the future allows commenting or user submissions, all users must interact respectfully and refrain from abusive language.)
Unauthorized Access: Attempt to gain unauthorized access to any portion of the Site, server, or any related system or network, or to any other user’s account or information (if user accounts are provided).
Commercial Exploitation: Use the Site or its content for any commercial purpose not expressly permitted by us. This means you should not scrape, data-mine, reproduce, sell, or exploit any portion of our Site or content for commercial gain without our prior written consent.
Impersonation or Misrepresentation: Impersonate The Burm™ or our staff, or falsely imply that you are associated with us, or any other person or entity. You must not use The Burm™’s name, logo, or branding in a way that could mislead others into believing you are officially affiliated or endorsed.

3.2. User Accounts (if applicable): Currently, our Site may not require creating an account for general browsing. However, if in the future we offer account registration (for example, to comment on articles, sign up for newsletters, or make purchases), you agree to provide accurate and complete information during registration and to keep that information up to date. You are responsible for maintaining the confidentiality of any login credentials, and for all activities that occur under your account. If you suspect any unauthorized use of your account, you must notify us immediately. We will not be liable for any loss or damage arising from your failure to safeguard your account information.

3.3. Suspension or Termination: We reserve the right to suspend or terminate your access to the Site (or certain features of it) at any time, without notice, if, in our reasonable opinion, you violate any provision of these Terms or misuse the Site. We also reserve the right to remove or edit any content or material (for example, a user comment) that we find to violate these Terms or to be otherwise objectionable, at our discretion.

By using our Site, you are also responsible for ensuring that any persons who access our Site through your internet connection are aware of and comply with these Terms. Failure to comply with the User Responsibilities outlined in this section constitutes a serious breach of these Terms and may result in us taking all or any of the following actions: immediate, temporary, or permanent withdrawal of your right to use our Site; legal proceedings against you for reimbursement of all costs on an indemnity basis resulting from the breach; further legal action; or disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

4. Publishing Race Results and Photographs (Including Children’s Data)

One of The Burm™’s key services is publishing BMX race results and photographs from events, which can include personal data of participants, including minors (children under 18 years old). We take the privacy and data protection of all individuals, especially children, very seriously. This section explains how and why we publish such information and the lawful basis for doing so in compliance with UK data protection laws (including the UK General Data Protection Regulation – “UK GDPR” – and the Data Protection Act 2018).

4.1. Nature of Published Data: The race results we publish typically include information such as participants’ names, age categories or competition classes, race placements (rankings/finishing positions), team or club affiliation (if relevant), and possibly other performance information from the event. Photographs or videos taken at events may depict participants during races, on the podium, or in other event settings. These photos might include identifying images of both adult and minor athletes (for example, showing their face and racing jersey number).

4.2. Lawful Basis for Processing: The Burm™ processes and publishes this personal data on the following lawful bases:

Legitimate Interests: We have a legitimate interest in reporting on and promoting BMX racing events, as a part of our mission to support the BMX community and provide sports journalism content. Publishing race results and event photography is a standard and expected aspect of sports events coverage. We have carefully assessed that this interest is not overridden by the rights and freedoms of the individuals (including child participants), especially since participants in BMX races (and their parents/guardians, in the case of minors) generally expect that results and photos from public events will be published. We limit the data we publish to what is relevant and necessary for reporting (e.g. name, placement, and image from the event) and we use it in a sports journalism context, which the UK GDPR recognizes can fall under freedom of expression and information considerations.
Consent via Event Organisers: In many cases, event organisers or race hosts obtain consent from participants (or from parents/guardians for minors) as part of the event registration process, permitting the use of race results and photographs for publicity and reporting. The Burm™ often works closely with event organisers and relies on the representations from those organisers that appropriate consents have been obtained. Where such consent has been collected by the organisers, we treat that as a lawful basis for us to publish the provided results and images from the event.

By participating in BMX racing events and competitions, adult competitors and the parents or guardians of junior competitors generally acknowledge that publication of results and images is a foreseeable part of the sport. However, we understand that individual circumstances may vary and we are committed to respecting data subject rights.

4.3. Safeguards for Minors’ Data: When publishing content that involves children, we implement additional caution in line with data protection principles. We do not include unnecessary personal details about minors beyond what is normally needed for sports reporting. For example, we typically will not publish a child’s full date of birth, contact details, or any private information – only their name, age category, and race result as relevant. Photographs of minors are chosen carefully to reflect positive, appropriate moments in the sporting context. If an organiser or a parent/guardian has expressly informed us that a particular child should not be identified or photographed, we will honor that request whenever we are made aware.

4.4. Your Rights and Options: If you (or your child) are featured in a race result or photograph on our Site and you have concerns about this, you have rights under data protection law. In particular, you may have the right to object to the processing (if we rely on legitimate interests) or to withdraw consent (if consent was the basis) and to request removal or anonymization of the data. If you wish to request that a result or photo be taken down or modified, please contact us (see Contact Information below). We will review and address such requests in accordance with applicable laws. Generally, if removal is requested by a participant (or a minor’s parent/guardian) on valid grounds, The Burm™ will endeavor to remove or obscure the person’s name or image in our published content, unless we have an overriding legitimate ground to continue processing (in which case we will inform you of that decision and your options).

Please be aware that once photographs or results are published on our Site, they may be seen and possibly reused by members of the public or other media (for example, shared on social media or archived by sports organizations). The Burm™ cannot control third-party actions, but we do ask that anyone using our content respects the privacy of individuals, especially children. For more information on how we handle personal data and your rights, please review our Privacy Policy. By using our Site and viewing the race results and photographs we publish, you agree that you understand our lawful bases for this content and that we handle such data in compliance with UK data protection requirements.

5. Intellectual Property Rights

All content and materials on The Burm™ website are protected by intellectual property laws and are owned by The Burm Media Group Limited or used under license. This includes (but is not limited to) the text, articles, blog posts, graphics, photographs, videos, race results data, custom BMX rankings, logos, designs, site layout, and any software or code underpinning the Site (collectively, the “Content”).

5.1. Ownership: Unless otherwise indicated, The Burm Group Limited retains full ownership and rights (including copyright and database rights) in the Content that we create or compile. For example, any rankings or statistical compilations we produce are our original work and protected as our intellectual property. Likewise, our brand name “The Burm™” and our logos are trademarks or trade names owned by The Burm Media Group Limited. All rights are expressly reserved.

Some content on our Site may be contributed by third parties – for instance, photographs taken by freelance photographers or race results provided by event organisers. Such content is published by us with permission and/or under license. The intellectual property rights in those contributions remain with their respective owners (e.g. the photographer or organiser), but by providing them to us they have granted The Burm™ the right to display and share that content on our Site. Whether content is owned by us or by a third-party contributor, you are not granted any rights to it beyond the limited personal use license described below.

5.2. Permitted Use of Our Content: You may access and view Content from our Site on your personal device, and you may print or download extracts for your own personal and non-commercial use (for example, saving a copy of an article or a race result for personal records, or sharing a photo of yourself from a race with family). You are also welcome to share links to our Site or our articles on social media or with others, which we actually encourage as it helps promote BMX racing. If you do share our content or discuss it elsewhere, we ask that you give appropriate credit to The Burm™ (for example, by linking back to the original page or mentioning our name).

5.3. Prohibited Use of Content: Except as expressly permitted by these Terms or by applicable law, you must not use any Content from our Site in other ways without our prior written consent. This means you are not allowed to:

Copy, reproduce, or distribute our Content in full (such as republishing an entire article or photo on your own website or in print) without permission.
Modify, adapt, or create derivative works based on our Content (for example, using our custom rankings or data to create a published list or app) without permission.
Use any of our Content for commercial purposes or gain. For instance, you cannot sell our photos, or include our articles in a product that you charge for, or use our race results database to run a commercial service, unless you have a separate license agreement with us.
Remove or obscure any copyright, watermark, or proprietary notices on Content. Many of our photos or graphics might include a watermark or credit line to The Burm™ or the photographer – these must remain intact if you are using the content as allowed (like personal sharing).

If you wish to make any use of Content from our Site beyond what is permitted here (for example, a sports club wanting to reproduce an article or a media outlet wanting to use our photos), please contact us to request permission. We may grant permission or licenses on a case-by-case basis and may require attribution, a licensing fee, or other conditions.

5.4. User-Generated Content: (If applicable) In the event our Site allows you to submit or upload content (such as comments, forum posts, or contributing articles or photos), any content that you submit will remain your property, but by submitting it you grant The Burm Media Group Limited a worldwide, royalty-free, perpetual license to use, display, reproduce, distribute, and adapt your content on our Site or in connection with our services. For example, if you comment on a blog post, we have the right to display that comment to other users; or if you submit a guest article or photo, we may edit and publish it. You are responsible that any content you submit does not infringe anyone else’s rights and is lawful. We reserve the right to remove any user-generated content that violates these Terms or our guidelines.

5.5. Intellectual Property Complaints: We respect the intellectual property rights of others and expect our users to do the same. If you believe that any Content on our Site infringes your copyright or other intellectual property rights (for example, an image or text that you own appearing without your permission), please notify us promptly with details (see Contact Information below). We will investigate and, if appropriate, remove or disable access to the offending material in accordance with applicable laws. Likewise, if you are a photographer or contributor who has provided us content and you believe it is being misused by a third party through our Site, let us know and we will attempt to address it.

In summary, all Site content is protected. Your use of the Site must respect our and our licensors’ intellectual property. No ownership or rights are transferred to you by virtue of using our Site. Unauthorized use of our Content may result in civil or criminal penalties.

6. Advertising, Cookies, and Third-Party Tools

The Burm™ uses third-party services and technologies to support and enhance our website experience, including advertising networks, analytics tools, and WordPress plugins. This section provides information about those services and how they affect you as a user.

6.1. Advertising (Google AdSense): Our Site displays advertisements provided by third-party ad networks such as Google AdSense. These advertisements enable us to generate revenue to maintain our free content. Be aware that:

Third-Party Ads: The ads you see are supplied by third parties, not by The Burm™. We do not choose each specific ad, and we do not directly endorse the products or services advertised. The appearance of an ad on our Site does not imply any recommendation by The Burm™.
Cookies and Personalization: Ad networks like Google AdSense may use cookies and similar tracking technologies to collect information about your visits to our Site and other sites, in order to serve you personalized ads that are more relevant to your interests. For example, if you have been browsing BMX bike products elsewhere, you might see related ads on our Site. These cookies and tracking technologies are controlled by the third-party advertisers. They may collect data such as your IP address, device identifiers, browsing information, and ad interaction information.
Your Choices: When you first visit our Site, you may be presented with a cookie consent banner or settings. If applicable, you can choose whether to accept advertising cookies or opt for non-personalized ads. Even if you opt out of personalized advertising, you will still see ads, but they may be less relevant. You can also manage cookies through your browser settings (see Cookies below).

Please refer to our Cookie Policy (if available) or Privacy Policy for more detail on how we use cookies and how you can change your preferences. Additionally, you can learn about how Google uses data from sites like ours in Google’s own policies. By using our Site and not disabling cookies, you consent to the use of advertising cookies as described.

6.2. Analytics (Google Analytics): We use Google Analytics and similar analytics tools to collect information about how users interact with our Site. This helps us understand our audience (for example, which articles are most popular, how users navigate the site, what countries visitors come from) and improve our content and user experience. These analytics tools may use cookies and scripts to gather technical data about your device and browsing (such as pages visited, time spent, links clicked, and approximate geolocation). The information collected is generally aggregated and does not directly identify individual users. However, IP addresses and other identifiers are processed by Google on our behalf to provide these analytics. We have configured Google Analytics to comply with privacy best practices (for instance, IP anonymization where possible). Data collected for analytics is used by us internally and is subject to Google’s privacy policy as the service provider. If you wish to opt out of Google Analytics tracking, Google provides a browser add-on for opting out, or you can adjust your cookie settings to refuse analytics cookies.

6.3. WordPress and Plugins: Our Site is built on the WordPress platform, and we use various WordPress plugins (such as Yoast SEO for search engine optimization, and potentially others for site functionality like contact forms, social media integration, etc.). These plugins are third-party software integrated into our website. In general:

Functionality: WordPress plugins help us deliver features (e.g., Yoast helps optimize meta-tags for our content, some plugins might help with caching for site speed, others might help with image galleries, etc.). They operate behind the scenes to improve your experience or help us manage the site.
Data Processing: Some plugins may incidentally process user data. For example, a plugin for SEO or site analytics might track page views, or a contact form plugin will process any data you submit through a contact form (your name, email, message). We only use reputable plugins and aim to keep them updated. These plugins are expected to comply with data protection laws, and we do not allow them to use your data for their own purposes beyond providing the service to us.
No Collecting Personal Data without Notice: We do not knowingly use any plugin that collects personally identifying information about you without disclosing it. Any personal information we collect through the Site (e.g., through comment forms, contact forms, or future account registrations) is handled according to our Privacy Policy.

6.4. Cookies: Our Site uses cookies and similar technologies to distinguish you from other users and to improve your experience. This includes cookies set by our own Site (first-party cookies) and cookies set by third parties (such as Google, as noted above). Cookies on our Site may be used for various purposes: essential functionality (like keeping you logged in if accounts exist, or remembering your cookie preferences), analytics (to count visits and see how users move through the site), and advertising (to deliver and tailor ads).

We provide information about our use of cookies in our Cookie Policy (or Privacy Policy). By using our Site, you agree to our use of cookies as described in those policies. If you do not consent to non-essential cookies, you can adjust your browser settings to refuse them or use our provided cookie consent tools to opt out. However, note that disabling certain cookies (especially essential ones) might affect functionality of the Site.

6.5. Third-Party Links and Services: As part of our content and advertising, we may provide links or pointers to external websites (for example, links to sponsors’ sites, affiliate product pages, event organizer pages, or YouTube/Vimeo for videos). These sites and services are operated by third parties and have their own terms and privacy policies, which may be different from ours. When you click on a third-party link and leave our Site, we have no control over and no responsibility for the content, privacy practices, or actions of those third-party sites. We advise you to review the terms and policies of any third-party site you visit through links on our Site. The Burm™ is not liable for any loss or damage that may arise from your use of third-party websites or resources.

In summary, by using our Site, you acknowledge that we integrate third-party advertising and analytics services which may collect certain information as you use the Site. We strive to use these tools in a privacy-compliant, transparent manner. If you have concerns about specific third-party data practices on our Site, please refer to our Privacy Policy for more detailed disclosures or reach out to us with questions.

7. E-Commerce and Third-Party Platform Transactions

The Burm™ plans to offer an online shop for BMX-related merchandise in the future. This shop may be hosted and facilitated through a third-party e-commerce platform, such as Shopify, which allows us to list products and handle transactions securely. This section outlines how transactions will be handled and our respective responsibilities, even if you have not yet used the shop feature (we include it here so you’re aware in advance).

7.1. Third-Party E-Commerce Platform: When our shop is launched, it might be accessible via a subdomain or link that directs you to a storefront operated on the Shopify platform (or a similar e-commerce service provider). While the look and branding will indicate you are purchasing from The Burm™, the underlying platform is provided by a third party. This means:

The platform (e.g., Shopify) will manage certain technical aspects of your purchase, such as the shopping cart, checkout process, and payment processing. You may be required to agree to the platform’s own terms of service and/or privacy policy when making a purchase (usually presented at checkout). These are in addition to The Burm™’s own Terms and policies.
Payment information (such as your credit/debit card details or PayPal account) that you provide during checkout is not collected or stored by The Burm™ directly, but by the secure payment processor of the e-commerce platform. The Burm™ does not see or hold your full payment card details; we receive confirmation of payment and the necessary information to fulfill your order (e.g., your name, contact info, shipping address, and what you ordered).

7.2. Product Information and Pricing: We will endeavor to ensure that all products listed in our online shop are described accurately and priced correctly. However, mistakes can occur (for example, a typo in a price or an out-of-date stock indicator). The Burm™ reserves the right to correct any errors in pricing or descriptions, and to cancel or refuse orders placed for products listed at an incorrect price. If we have to cancel an order after you’ve been charged (for instance, due to a pricing error or stock issue), we will notify you and provide a full refund via the original payment method.

Prices for products will be listed in the appropriate currency (likely GBP for UK) and include or exclude VAT as stated (we will make it clear if prices include VAT). Additional charges such as shipping or handling will be shown at checkout before you finalize your order.

7.3. Orders and Contracts: When you place an order through our online shop, you will be required to provide certain information (like your name, shipping address, email, and payment details). You must ensure this information is accurate. After you place an order, you should receive an order confirmation (on-screen and/or via email). This confirmation is an acknowledgment that we received your order. The actual contract of sale is formed when we dispatch the product to you and send a confirmation of dispatch. We reserve the right to decline or cancel orders at our discretion, for example if a product is unavailable, if we suspect fraud, or if you are in a country we do not ship to. If an order is canceled and you have been charged, we will refund you.

7.4. Fulfillment and Third-Party Services: The Burm™ will be responsible for fulfilling the orders (e.g., packaging and shipping the merchandise to you) unless stated otherwise. We might use third-party fulfillment services or suppliers for certain products. Any estimated delivery times we provide are just estimates; actual delivery times may vary. We will do our best to meet indicated dispatch and delivery times, but we are not liable for delays caused by third-party couriers or unforeseen issues (like postal strikes or customs delays).

7.5. Returns and Consumer Rights: If you purchase goods from our future shop, your purchase will be covered by applicable consumer protection laws, including the Consumer Rights Act 2015 and distance selling regulations in the UK. This typically includes your legal right to return items bought online within 14 days of receipt for a refund (with some exceptions, e.g., for certain perishable or personalized items), and your right to receive goods that are as described, of satisfactory quality, and fit for purpose. We will have a Returns/Refund policy available on the shop page that gives details on how to return an item and any specific conditions. In case of any conflict between those specific sale terms and these general Terms, the specific sale terms (and your statutory rights) will take precedence for the transaction.

The Burm™ disclaims any additional warranties beyond those required by law. We will, however, honor all legal obligations for faulty or misdescribed products. If you have an issue with a product you bought (e.g., it arrives damaged or not as described), please contact us and we will work to resolve it by offering a repair, replacement, or refund as appropriate.

7.6. Liability for E-Commerce: While we will do our best to ensure a smooth shopping experience, there are certain things we cannot guarantee or be responsible for, especially because a third-party platform is involved. To the fullest extent permitted by law:

The Burm™ will not be liable for any losses resulting from the unavailability of the third-party e-commerce platform or any technical errors during the checkout process that are outside our control. (For example, if the Shopify platform has an outage or a payment gateway is down, resulting in you not being able to place an order.)
The Burm™ is not responsible for any security breaches or data leaks that occur on the third-party platform’s systems. (For instance, if Shopify or the payment processor were compromised – note that these platforms are highly secure and such events are rare, but we must mention it.) We rely on the platform’s security measures to protect your transaction.
Any dispute related to payment (such as a billing error or payment fraud) may involve the third-party payment processor. We will support you in resolving such issues to the extent we can, but some issues might need to be addressed by your bank or the payment provider.

However, none of the above affects The Burm™’s liability for our own obligations in fulfilling your order or our responsibility to deliver the products you purchased. We just want to clarify that for aspects of the transaction that are handled by third-party systems, our liability is limited. Of course, nothing in these Terms limits your rights under law or any liability that cannot be limited by law (see Limitation of Liability below for more on general liability limitations).

By making a purchase through our Site once the shop is live, you agree that you understand these conditions. We will make sure to remind users at the point of purchase to review the relevant terms. If you have questions about a prospective purchase or these conditions, please contact us.

8. Sponsored Content and Affiliate Links

The Burm™ may at times feature sponsored content or affiliate links as part of our website content. We believe in transparency and want you to understand what this means:

8.1. Sponsored Content: Sponsored content (sometimes also called advertorials or paid content) is material that an external brand, company, or partner has paid (or provided some form of compensation) for us to publish or promote. For example, a company might sponsor an article about a BMX event or provide a product for review. When we publish sponsored content:

We will clearly label it as sponsored. You might see disclosures like “Sponsored”, “Promotion”, “In partnership with [Company]”, or similar language at the top or bottom of the content. We adhere to UK advertising regulations (including the CAP Code and ASA guidelines) which require that advertising be clearly identifiable.
We strive to ensure that sponsored articles still provide value to our readers and remain relevant to BMX or the interests of our audience. Even though a sponsor has input, we aim to maintain honesty and fairness in any content. Any opinions or views expressed in sponsored content will be either clearly those of the sponsor or our genuine opinions (we won’t say something is great if we truly don’t believe it, for example, in a product review).
Sponsored content does not mean The Burm™ endorses the sponsor’s products or services beyond what is explicitly stated. We are careful about the partners we work with, but we do not make guarantees on behalf of any sponsor. Any reliance you place on sponsored information is at your own risk, and you should always use your own judgment and perhaps further research when considering any product or service mentioned.

8.2. Affiliate Links: An affiliate link is a special URL that tracks referrals from our Site to an external retailer or service. If you click on an affiliate link on The Burm™ and then make a purchase on the external site, The Burm™ may receive a small commission or referral fee from that purchase (at no additional cost to you). This is a common way for online content providers to earn revenue. Here’s how we handle affiliate links:

We will disclose when a link is an affiliate link, either within the article text (e.g., “(affiliate link)”) or via a general notice on the page. The presence of affiliate links will also typically be included in our Privacy Policy or disclosures page.
The compensation we might receive from affiliate commissions does not influence our editorial independence. We do not let affiliate partnerships dictate what products we talk about or how we review them. If we mention or recommend a product via an affiliate link, it’s because we genuinely think it could be of interest to the BMX community.
When you follow an affiliate link, you will be interacting with a third-party site (for example, a bike shop or Amazon). As mentioned in previous sections, those sites are outside our control. Any purchase you make through an affiliate link is solely between you and the external seller. The Burm™ is not a party to that transaction and is not responsible for issues with your order, returns, or the product itself. If you have questions or problems with a product purchased via an affiliate link, you should contact the seller or manufacturer directly.
We appreciate your support when you use our affiliate links. It helps us fund The Burm™’s operations. That said, you are always free to not use the affiliate link (for instance, you can go directly to the product site) if you prefer. Using our links is optional.

8.3. Disclosure and Compliance: We take compliance seriously. All sponsored content or affiliate arrangements will be conducted in accordance with applicable laws and guidelines, including the UK Consumer Protection from Unfair Trading Regulations (which cover truthful advertising) and guidance from the Advertising Standards Authority (ASA) on online endorsements and affiliate marketing. If content is ever gifted or a result of a free product sample, we will disclose that as well.

In summary, whenever you see content on The Burm™ that is influenced by a third party (be it sponsored or via affiliate marketing), we will make it known to you. We want you to enjoy our content with the understanding of how we operate and make revenue. If you ever have any confusion about whether something is an ad or genuine editorial, please check for our disclosures or reach out to ask. Your trust is important to us, and we aim to maintain it through transparency.

9. Limitation of Liability

9.1. “As Is” Basis: The content, materials, and services on The Burm™’s Site are provided “as is” and “as available”. While we strive for accuracy and a high-quality user experience, we cannot guarantee that the Site or any content is 100% error-free, reliable, or will meet your expectations. Use of the Site is at your own risk.

To the fullest extent permitted by law, The Burm Media Group Limited disclaims all warranties and conditions, express or implied, in relation to the Site and its content. This includes (but is not limited to) implied warranties or conditions of accuracy, completeness, non-infringement, merchantability, satisfactory quality, fitness for a particular purpose, and any warranty that access to the Site will be uninterrupted or error-free. We do not warrant that the Site will be secure or free from bugs, viruses, or malicious code (so you should use your own virus protection software).

9.2. No Liability for Certain Types of Loss: The Burm™ (and our officers, directors, employees, or agents) will not be liable to you for any of the following types of loss or damage arising under or in connection with use of our Site, to the extent permitted by law:

Indirect or Consequential Losses: This means we won’t be liable for losses that were not reasonably foreseeable or that are indirect consequences of any issue. For example, if incorrect race results on our Site cause you some indirect financial loss, or if downtime on the Site inconveniences you, we are not liable for those types of damages.
Loss of Profit or Revenue: Any loss of business, profit, sponsorships, or opportunities that might result from using (or not being able to use) our Site or from relying on our content is excluded.
Loss of Data: We try to maintain any user-submitted data (if any) securely, but we won’t be liable for loss or corruption of data or materials that you might have posted or transmitted through the Site. Always keep backup copies of any important information.
Damage to Equipment: We are not responsible for any damage to or virus that might affect your computer equipment, software, or other property due to your access to or use of our Site or downloading of any Content.
Third-Party Conduct: Any loss or damage resulting from statements, actions, or conduct of any third party on the Site (such as other users, advertisers, or external links) is disclaimed. For instance, if you follow a link to a third-party site that causes an issue, or if an advertiser’s content causes you harm, The Burm™ is not responsible for that.

9.3. Limitation of Direct Liability: If we are found liable for any claim arising from your use of the Site or these Terms, our liability to you shall be limited, to the extent permitted by law, to at most the amount (if any) you have paid to us for use of the Site or services in question. (For most users, this is zero, since using our content is free.) In no event will our aggregate liability to you for any claims exceed a reasonable amount. This limitation reflects the fact that The Burm™ is providing content largely free of charge and we cannot accept unlimited liability.

9.4. No Exclusion of Certain Liabilities: Nothing in these Terms shall exclude or limit liability that cannot be limited or excluded by law. In particular, we do not limit or exclude our liability for: (a) death or personal injury caused by our negligence or the negligence of our staff; (b) fraud or fraudulent misrepresentation; (c) any breach of obligations implied by law that cannot be excluded (such as certain statutory consumer rights, if and when we provide goods or digital content for a fee); or (d) any other liability which cannot be excluded or limited under applicable law.

9.5. Application to Users: If you are using the Site as a consumer (for personal, non-business use), you may have certain legal rights that vary by jurisdiction. These Terms are not intended to override any mandatory consumer protections. In the UK, for example, you have certain rights under the Consumer Rights Act 2015 and related legislation which ensure that services are provided with reasonable care and skill and that digital content is as described. Nothing in these Terms will affect those statutory rights if they apply. However, for purely informational and free services like our Site, the law generally allows broad limitations of liability, which we are asserting as described above.

In summary, The Burm™ will not be responsible for losses or damages that do not result directly from our breach or that fall into broad categories of indirect loss. We aim to provide useful and safe content, but we need to make it clear that users must assume ultimate responsibility for how they use the information on our Site. Always exercise common sense: for example, do not attempt dangerous stunts you see in photos without proper training and safety measures, and do not rely on unofficial race results posted here for important decisions without verification (though we do our best to be accurate). If you are dissatisfied with the Site or any content, your primary remedy is to stop using the Site.

10. Governing Law and Dispute Resolution

These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or with your use of the Site shall be governed by and construed in accordance with the laws of England and Wales. We choose English law because The Burm Media Group Limited is based in the UK (England) and we wish to have a consistent legal framework.

If you are a consumer located outside of England and Wales, you may also be entitled to the protection of the mandatory consumer protection laws in your country of residence. These Terms do not override those protections. However, to the extent permissible, we do not voluntarily submit to the laws of any jurisdiction other than England and Wales for the purposes of these Terms.

Jurisdiction: You and The Burm™ agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter. This means that if you wish to bring a legal claim against us, it must be in the courts located in England or Wales (subject to any rights you might have as a consumer to also bring an action in your home country). Likewise, any legal action we take against you would be brought in the courts of England and Wales.

We always prefer to resolve issues amicably and encourage you to contact us first to discuss any concern. Often, a quick conversation or email exchange can resolve problems without needing formal proceedings.

Cross-Border Use: The Burm™ website is intended primarily for users in the UK, but it may be accessible worldwide. We make no representations that the content is appropriate or available for use in other locations. If you access the Site from outside the UK, you do so on your own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable.

11. Other Important Terms (Severability, No Waiver, No Third-Party Rights)

11.1. Severability: If any provision of these Terms is found by a court or other authority of competent jurisdiction to be invalid, unlawful, or unenforceable, that provision shall be deemed removed or limited to the minimum extent necessary. The remainder of the Terms shall remain valid and enforceable. In other words, if one part of the Terms doesn’t hold up legally, the rest of the Terms are still in effect.

11.2. No Waiver: If we fail to insist that you perform any obligation under these Terms, or if we do not immediately enforce our rights against you, it will not be considered a waiver of our rights and will not mean that you do not have to comply with that obligation. For example, if you breach one of these Terms and we do not take action right away, we still have the right to take action later or enforce the term in the future or in any other situation where you breach the Terms.

11.3. No Third-Party Rights: These Terms are an agreement between you and The Burm Media Group Limited. No other person shall have any rights to enforce any of these Terms. In particular, the Contracts (Rights of Third Parties) Act 1999 shall not apply to these Terms – meaning that no third party (other than someone we validly transfer our rights to, as explained next) can claim any benefit or enforce any provision of these Terms. (For example, even if you read our site content on behalf of a friend, that friend has no contractual claim under these Terms – it is only between you and us.)

11.4. Assignment: The Burm™ may transfer, assign, or subcontract our rights and obligations under these Terms to another entity in the event of a business transfer, reorganization, or for any other reason. For instance, if The Burm Media Group Limited is acquired by or merged with another company, or if the operation of the Site is transferred to a different company within our group, these Terms (and your agreement with us) will continue with that new entity stepping into our place. We will notify you on the Site or via email if such a transfer occurs. Your rights under these Terms will not be affected by any transfer.

You may not transfer or assign your rights or obligations under these Terms to anyone else without our prior written consent. This is because your rights to use the Site are personal to you as a user.

11.5. Entire Agreement: These Terms (along with any additional terms expressly incorporated by reference, and our Privacy Policy where applicable for data matters) constitute the entire agreement between you and The Burm™ regarding your use of our Site. They supersede and extinguish any prior agreements, promises, assurances, or representations (whether oral or written) relating to the subject matter. You acknowledge that you have not relied on any representation or warranty not explicitly stated in these Terms in deciding to use our Site.

11.6. Relationship: Nothing in these Terms is intended to create any agency, partnership, or joint venture relationship between you and The Burm™. Neither party is authorized to act as agent for the other.

12. Changes to These Terms

We may revise or update these Terms from time to time to reflect changes in our services, legal obligations, or for other operational reasons. For example, if we launch the e-commerce shop or introduce new features, we might update the Terms to cover those; or if laws change (such as updates to data protection law or e-commerce regulations), we will adjust our Terms to remain compliant.

12.1. Notification of Changes: When we make changes to these Terms, we will post the updated Terms on this page with a new “Last Updated” date at the top (and/or an updated version number). In the case of significant or material changes, we may also provide a more prominent notice, such as a banner on our Site’s homepage or a notification prompt, and if we have your email contact (for example, if you have an account with us), we may send you an email notification. However, it is ultimately your responsibility to check this page periodically for updates.

12.2. Acceptance of Changes: Any changes will become effective when posted, unless a later effective date is specified in the notice. By continuing to use the Site after the new Terms take effect, you are indicating acceptance of those changes. If you do not agree to the amended Terms, you should stop using our Site and services. We always include the date of the latest revision at the top of the Terms so you can easily tell if it has changed since your last read.

We understand that legal terms can be long, and we appreciate you taking the time to read ours. If you have an account or subscription with us and a change to the Terms is material (significantly affecting your rights or obligations), and if required by law, we may seek your explicit agreement to the new Terms (for instance, by asking you to click “Agree” in an interface or similar). Minor updates that do not materially affect users will generally not require individual consent, and will be binding once posted as described.

13. Contact Information

If you have any questions, concerns, or feedback about these Terms or any other aspect of The Burm™’s services, please feel free to contact us. We value communication with our users and will do our best to address your inquiry promptly.

Email: You can reach us by email at [email protected] (or an alternative contact email that we provide on our Site). This is the quickest way to get in touch, and we typically respond within a few business days.
Contact Form: We may have an online contact form on the Site. If available, you can submit your message through that form, and it will be directed to the appropriate team.

When contacting us about an issue related to these Terms (for example, to report an IP infringement, a privacy concern, or a breach of terms), please provide as much detail as possible, including the specific section of the Terms your query relates to and any relevant context. This will help us address your question efficiently.

The Burm Media Group Limited is committed to complying with these Terms and ensuring a fair and enjoyable experience for all our users. Thank you for reading our Terms and Conditions. By using our Site, you contribute to the vibrant BMX racing community we are building. We appreciate your support and engagement!

Last Updated: May 16, 2025

(These Terms and Conditions are intended to be read in conjunction with our Privacy Policy, which outlines how we handle personal data, and any other policies or guidelines that we may publish on our Site. We encourage you to review those documents as well to fully understand your rights and our obligations.)