Cookie Policy

Last updated: 10 May 2025

This Cookie Policy explains how The Burm Media Group Limited (“we”, “us”, or “our”) uses cookies and similar technologies on our website, theburm.com. It describes what cookies are, how we use them, which third-party services may set them, and how you can manage your preferences in line with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

What Are Cookies?

Cookies are small data files stored on your computer or device when you visit a website. They allow the website to remember your actions and preferences over time. Some cookies are essential for a website to function; others are used for analytics, advertising, and embedded content.

Cookies can be:

• First-party cookies – set by the website you’re visiting

• Third-party cookies – set by other websites or services (e.g. Google, Meta)

• Session cookies – temporary, deleted when you close your browser

• Persistent cookies – remain until deleted or expire

Types of Cookies We Use

1. Strictly Necessary Cookies

These are essential for the website to work properly. They include functions like navigation, login, cookie consent tracking, and checkout operations.

• Set by our website and platforms like Shopify, WordPress, and CookieYes

• Cannot be switched off

• Consent not required

2. Performance & Analytics Cookies

These help us understand how visitors use the site so we can improve performance and user experience.

• Tool: Google Analytics

• Data collected: Anonymised IP addresses, device/browser info, page interactions

• Consent required: Yes

3. Advertising & Targeting Cookies

Used by advertising platforms to show you relevant ads based on your activity across the web.

• Tool: Google AdSense

• May track you across websites for personalised advertising

• Consent required: Yes

4. Functional & Embedded Content Cookies

Used to load or interact with content embedded from external services, such as maps, videos, social feeds, and post previews.

These services may set cookies when you load a page or interact with the embedded content:

• Google Maps – location and directions

• YouTube – embedded videos

• Instagram & Facebook (Meta) – embedded social media posts or feeds

• X.com (formerly Twitter) – tweet embeds

• TikTok – embedded video content or profile previews

• Elementor – page functionality

• Shopify – shopping cart, customer login, checkout process

These cookies may track your device, IP, interactions, or browser session.
Consent is required before these load unless essential to website function.

Cookie Consent Management (CookieYes)

We use CookieYes to manage and log your cookie preferences in a fully compliant way.

• When you first visit theburm.com, a cookie banner allows you to accept, reject, or customise non-essential cookies.

• You can change or withdraw your consent at any time by clicking “Cookie Settings” in the footer.

• CookieYes maintains a record of consent for auditing purposes and automatically blocks non-essential cookies until consent is given.

Third-Party Services That May Set Cookies

These third parties may process your data outside the UK. Where they do, we ensure appropriate safeguards (e.g. UK-approved Standard Contractual Clauses or adequacy decisions) are in place.

Managing Cookies via Your Browser

You can also block or delete cookies using your browser settings. Most browsers let you:

• Delete cookies

• Block third-party cookies

• Set exceptions for specific sites

Useful resources:

• Chrome: chrome://settings/cookies

• Firefox: about:preferences#privacy

• Safari: Preferences > Privacy

• Edge: Settings > Site permissions > Cookies

Blocking cookies may affect your experience on our website.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements or how we use cookies. Updates will appear on this page with a revised “last updated” date.

Contact Us

For questions about our use of cookies or your personal data, please contact:

Email: [email protected]